A trademark is a symbol, color, shape or any combination thereof which differentiate the product or goods of a business to those of others and which indicate the source of goods or services. In simple words, it is the identity of the businesses by which public at large identifies and recognize them.

As in case of the tangible properties like: – land and building registration is of critical importance in order to establish valid right and strong ownership evidence, likely registration of trademark is also essential to have a ownership right on your trademark. Following are the well-established benefits of registration of trademark.

One can get its trademark registered on national level and/ or international level. In this article we will discuss how to register a trademark internationally.

  1. Madrid Protocol

Madrid Protocol is a route of global branding. It is an international trademark treaty designed to simplify the international trademark registration process. It is headed and regulated by WIPO (World Intellectual Property Organization). Through this way one can get registration of trademark in various countries under the treaty, it is pertinent to note, that there are more than 100 countries under the treaty. One can go with this route by engaging a professional trademark attorney, who will file and manage application on behalf of their clients. The same shall be very cost effective.

2. Individual Country wise

The second way is to appoint a trademark agent, this option is much known to public at large, there are very less or no technicalities to understand in this option. Under this option the applicant is just required to appoint or hire a trademark attorney or agent who in result will file the application for registration of the trademark. The major drawback under this option is that, the applicant would require appointing various trademark attorney/agents for each territory/country where he wants to protect his trademark. The process of registration under this option will vary as per the domestic laws and procedure of the respective territories.

This route can be cost effective, if one needs to file trademark application in 1-2 countries only.

In conclusion, for opting wither of the option, it is advisable to hire a professional Trademark attorney. Now, it will be the call of applicant to choose the way as per the requirement, convenience and considering other factors. If you have any query, feel free to contact us. We are a registered Trademark Attorneys, we will surely appreciate your step towards us.                                                                                                                                                                                                                            

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